Choosing the Right Adobe Customer Journey Analytics Certification: AD0-E608, AD0-E604, or AD0-E610?

Adobe Customer Journey Analytics has become a crucial tool for businesses seeking to deliver superior customer experiences through actionable data insights. Whether you're an analyst, developer, or technical leader, the right Adobe certification can significantly elevate your career. This guide will help you determine which Adobe CJA certification - AD0-E608, AD0-E604, or AD0-E610 - is the perfect match for your skills and career aspirations.

Business Analysts, Consultants

Data, Web, Digital, and Media/Marketing Analysts

Product Owners and Managers

Conversion/Optimization Specialists

Experience Level: Ideal for professionals with at least 6 months of hands-on experience with Adobe Customer Journey Analytics and a foundational knowledge of Adobe Experience Platform (AEP).

Components (30%)

Reporting (32%)

Distribution (12%)

Data Analysis (26%)

Best For: Analysts and practitioners who primarily focus on utilizing analytics for business insights, report creation, and data-driven decision-making without extensive involvement in technical implementation.

Technical Architects, Managers

Data Analysts, Architects, Engineers

Solution, Enterprise Architects

Implementation Experts

Marketing Technology Leads

Experience Level: Designed for seasoned professionals with 12-24 months of extensive experience in Adobe Customer Journey Analytics, with a strong technical foundation.

Connections (22%)

Data Views (30%)

Data Validation and Troubleshooting (34%)

Reporting and Activation (14%)

Best For: Technical professionals involved deeply in implementation, data integration, schema management, troubleshooting, and advanced configuration tasks. Ideal for roles that require robust technical understanding and hands-on execution within Adobe Customer Journey Analytics.

Analysts

Product Owners

Developers

Data Architects, Engineers

Experience Level: Suited for professionals with a moderate experience level of about 3-6 months in Adobe Customer Journey Analytics.

Connections (18%)

Data Views (34%)

Data Validation and Troubleshooting (16%)

Reporting and Activation (16%)

AEP or Platform Administration (16%)

Best For: Professionals beginning to intermediate in their Adobe CJA journey, focusing on foundational development, administration of Adobe Experience Platform, and general troubleshooting and reporting.

Choose AD0-E608 if your primary role is analytical, emphasizing insights and reporting without deep technical responsibilities.

Select AD0-E604 if you are experienced, technically proficient, and your role includes advanced implementation, integration, and technical problem-solving.

Opt for AD0-E610 if you have intermediate technical and analytical responsibilities and are building your Adobe CJA expertise for broader professional growth.

Carefully consider your current role, career objectives, and experience with Adobe Customer Journey Analytics to choose the certification that best aligns with your professional path and aspirations.