Universal Containers (UC) uses Marketing Cloud and recently added Sales Cloud to manage its business activities, as well as B2B Commerce to redesign its website. Today, a lead is created each time a customer leaves the site without finalizing their purchase. The number of leads created is increasing and representatives can no longer meet their callback deadlines.
With the new website, UC wants to increase the number of finalized sales and offer similar products to customers while reducing the Sales team's workload. Sales representatives should only call back customers if there is an upsell or cross-sell opportunity.
Which three recommendations should a Solution Architect make to meet these needs' Choose 3 answers
A. Create an opportunity when a customer clicks a cross-sell or upsell email link.
B. Send automated emails in Sales Cloud with discounted offers to customers who abandoned their cart.
C. Set up lead nurturing with Marketing Cloud and automate emails through journeys.
D. Stop creating leads in Sales Cloud for abandoned carts.
E. Put all leads from the abandoned carts in a queue.
Explanation:
Set up lead nurturing with Marketing Cloud and automate emails through journeys. This recommendation would help UC to send personalized and targeted emails to customers who abandoned their cart, based on their behavior or preferences 1. For example, UC could send emails with discounted offers, cross-sell or upsell suggestions, testimonials, or reminders to complete their purchase3. Marketing Cloud journeys can also track customer engagement and measure campaign effectiveness2.
Create an opportunity when a customer clicks a cross-sell or upsell email link. This recommendation would help UC to identify customers who are interested in buying more products or services from them, based on their email interactions 1. For example, if a customer clicks on a link that shows similar products to their cart items, UC could create an opportunity in Sales Cloud and assign it to a sales representative for follow-up3. This way, UC could increase their sales revenue and conversion rate by focusing on qualified leads2.
Stop creating leads in Sales Cloud for abandoned carts. This recommendation would help UC to reduce the Sales team’s workload and avoid cluttering their system with unqualified leads 1. By creating leads only for customers who show interest in buying from UC, UC could streamline their lead management process and improve their lead quality3.