Certified Marketing Cloud Consultant Exam Preparation Material | Salesforce Certified Marketing Cloud Consultant Exam

Explanation:
To send SMS and push notifications together with emails as part of a new customer onboarding journey, Northern Trail Outfitters should use a GUID or another generated ID for Contact Key. A Contact Key is a unique identifier for each contact in Marketing Cloud across different channels and platforms. A GUID or another generated ID is recommended as a Contact Key because it is persistent, consistent, and channel-agnostic.
References: https://help.salesforce.com/s/articleView?id=sf.mc_co_subscriber_key.htm&type=5

Explanation:
Two best practices that should be utilized for configuring customer data for long-term cleanliness and maintainability are:
✑ When using an external database of record, utilize that system’s identifier as the contact key. This will ensure that contacts can be identified and tracked across different channels and platforms using a consistent and persistent value.
✑ Define the subscriber key as a unique value that does not relate to a specific channel. This will allow contacts to change their email or mobile device without affecting their subscriber key or losing their tracking history.
Configuring Contact Builder to automatically generate a unique subscriber key is not recommended, as it may create duplicate or inconsistent records if contacts already have an identifier in another system. Regularly merging duplicate contacts is not a best practice, but rather a remedial action that should be avoided by using proper data hygiene techniques.
References: https://help.salesforce.com/s/articleView?id=sf.mc_co_subscriber_key.htm&type=5

Explanation:
A consideration that should be made when building dynamic content rules is that rules should be built before uploading the respective content. Dynamic content rules are rules that define what content should be displayed based on subscriber attributes or behaviors. Dynamic content rules should be created before uploading content blocks or images into Content Builder, as they cannot be edited after content is uploaded.
References: https://help.salesforce.com/s/articleView?id=sf.mc_ceb_dynamic_content_rules.htm&type=5

Explanation:
To automate a weekly SMS message to contacts who have a birthday that week, the Refresh Mobile Filtered List activity can be used to update the filtered list based on the birth date criteria. The Outbound Send activity can then be used to send the SMS message to the contacts in the filtered list.
References:
https://help.salesforce.com/s/articleView?id=sf.mc_moc_refresh_mobile_filtered_list.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_moc_outbound_send.htm&type=5

Explanation:
To separate subscriber opt-outs of the Enterprise and children’s brands, Northern Trail Outfitters should select “Subscribers will be unsubscribed from this business unity only” in Settings for each child business unit. This will allow subscribers to unsubscribe from one brand without affecting their subscription status for another brand.
References: https://help.salesforce.com/s/articleView?id=sf.mc_co_business_unit_setup.htm&type=5