Marketing Cloud Administrator

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The dumps for Marketing Cloud Administrator exam was last updated on Jun 24,2025 .

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Question#1

Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day. As a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return to the site and continue their shopping.
What action should NTO take?

A. Import a file of logged-in customers into NTO's existing Abandoned Cart journey in Journey Builder.

B. Create a user-initiated message to logged-in customers to send once the website is restored.

C. Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.

D. Create and send an apology email that includes a discount for a future purchase to all customers

Question#2

A Marketing Cloud admin wants to append an Urchin Tracking Module (UTM) variable String to links in emails.
Which functionality would allow this?

A. Parameter Manager

B. Web and Mobile Analytics

C. Advertising Studio

D. Personalization Builder

Question#3

A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns.
The customer has indicated the following:
• Emails will be built using a custom dynamic template for these messages.
• Links will vary over time and across campaigns.
• Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.
• Retargeting messages will dynamically populate content based on regional market.
In order for this solution to be viable, which skill set does the customer team need to possess?

A. AMPscript

B. SSJS

C. SQL

D. HTML

Question#4

A customer needs to link demographic information to its contact model in Contact Builder.
What type of relationship should be used?

A. One -to -Many Relationship

B. Many -to -Many Relationship

C. One -to -One Relationship

D. Many -to -One Relationship

Question#5

As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.
What is the recommended best practice for font usage in email?

A. Use a web-safe font for text that closely matches the brand's custom font.

B. Build an email as one image, with all text saved in the brand font.

C. Edit an email's HTML to list the custom brand font in the style tag's font-family property.

D. Build an email using multiple images, with all text saved in the brand font.

Exam Code: Marketing Cloud Administrator Q & A: 161 Q&As Updated: Jun 24,2025

Full Marketing Cloud Administrator Exam Dumps Here

Exam Code: Marketing Cloud Administrator
Q & A: 161 Q&As
Updated: Jun 24,2025

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