Strategy Designer

Salesforce Certified Strategy Designer
Salesforce Strategy Designer
Updated   September 21,2026
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The Salesforce Certified Strategy Designer certification exam is designed for individuals who want to demonstrate their expertise in guiding strategic efforts, particularly in the context of Salesforce products and services. Salesforce Certified Strategy Designers focus on aligning organizations and guiding the design of systems-level solutions for desired business and user outcomes. All the related Salesforce Strategy Designers exam information is helpful in your preparation. 

Salesforce Strategy Designer Exam OverView

Salesforce Strategy Designer exam overview is available in the following table. 

 Number of Questions  60 multiple-choice questions
 Time Allotted  105 minutes
 Passing Score  70%
 Registration Fee  $200 USD
 Retake Fee  $100 USD

Salesforce Strategy Designer Exam Purpose and Audience

●The Salesforce Certified Strategy Designer certification is intended for individuals who are involved in guiding, designing, and aligning solutions to achieve business and user outcomes within the Salesforce ecosystem.
●Candidates for this certification should have at least 3 years of hands-on experience in a strategy designer or a similar role, with at least 1-2 years of experience specifically in the Salesforce platform.
●Strategy Designers are expected to possess advanced facilitation and consultative skills and have at least 2 years of experience leading complex projects.

Salesforce Strategy Designer Exam Objectives

Salesforce Certified Strategy Designer exam evaluates your knowledge and skills in guiding strategic design efforts within Salesforce, including creating value, using design tools, managing intangible aspects, and collaborating effectively with various stakeholders and experts. 

1. Value Design (32%): This objective assesses your ability to create value by aligning business needs and user requirements. It involves understanding how to guide the design process to achieve the desired outcomes for both the organization and the end-users. Some key aspects of this objective include:

●Identifying Business and User Goals: You should be able to identify and articulate the specific goals and objectives of both the business and the end-users. This involves understanding the needs and expectations of various stakeholders.
●Balancing Priorities: Value design often involves prioritizing different requirements and objectives. You should know how to weigh the importance of various factors and make informed decisions about what to prioritize.
●Outcome Measurement: Measuring the success of a design in terms of the value it delivers is crucial. This includes setting key performance indicators (KPIs) and metrics to evaluate the impact of the design on both the business and the user experience.

2. Tools and Artifacts (23%): This objective evaluates your proficiency in using strategy design tools and artifacts effectively. In the context of Salesforce Strategy Design, these tools and artifacts may include:

●Customer Journey Maps: Creating and using customer journey maps to visualize and analyze the end-user experience throughout their interactions with Salesforce products or services.
●Design Thinking Frameworks: Applying design thinking methodologies to problem-solving and solution design. This may involve techniques like empathy mapping, ideation, and prototyping.
●Design Documentation: Developing and maintaining documentation that communicates design concepts, requirements, and strategies clearly to stakeholders and team members.

3. Intangible Deliverables (26%): This objective focuses on managing the intangible aspects of strategy design. These intangible elements often involve interpersonal and communication skills, as well as understanding human behavior and psychology. Key components include:

●Stakeholder Alignment: The ability to align various stakeholders around a common vision and strategy. This includes presenting ideas effectively, resolving objections, and persuading stakeholders to support the proposed strategy.
●Empathy and User-Centered Design: Applying empathy and user-centered design principles to ensure that the end-user experience is at the forefront of the design process. Understanding user needs, pain points, and motivations is essential.
●Creative Problem-Solving: Employing creative problem-solving techniques to address complex challenges that may arise during the design process. This involves thinking outside the box and exploring innovative solutions.

4. Leveraging Adjacent Roles/Skills (19%): This objective emphasizes collaboration and the ability to work effectively with professionals in adjacent roles and with different skill sets. In Salesforce Strategy Design, this may include:

●Collaboration with Visual Designers: Understanding when to collaborate with visual designers to ensure that the design aligns with the desired visual identity and user interface.
●Business and Technology Collaboration: Knowing how to work with individuals in business and technology roles to bridge gaps and ensure that the design aligns with both business objectives and technical feasibility.
●Consultation with Experts: Recognizing when to consult with subject matter experts in specific areas, such as data analytics or compliance, to ensure that the design meets necessary standards and requirements.

Practice Salesforce Strategy Designer Exam preparation material

Salesforce Strategy Designer Exam preparation material are study materials that can help prepare individuals for the Salesforce Strategy Designer certification exam. These Strategy Designer preparation material typically include a set of questions and answers that are similar to those found on the actual exam. By practicing with these preparation material, individuals can become familiar with the types of questions that will be asked, the format of the exam, and the level of difficulty. It is important to note that while these Strategy Designer preparation material can be a useful study tool, they should not be the only resource used to prepare for the exam. It is recommended that individuals also review official Salesforce documentation and participate in training courses to ensure a comprehensive understanding of the topics covered on the exam.

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