AD0-E556 Adobe Marketo Engage Architect Master Exam Preparation Guides
May 12,2023 02:50 AM
AD0-E556 exam is a required test for Adobe Marketo Engage Architect certification, which is designed for professionals who use Adobe Marketo Engage to execute and manage demand generation campaigns, personalize experiences, and measure business outcomes. The certification replaces the previous Marketo Certified Solution Architect (MCSA) certification interview process. The AD0-E556 exam is intended to evaluate a candidate's knowledge and skills in using Adobe Marketo Engage to create and manage campaigns, generate leads, and measure success. To prepare for Adobe AD0-E556 exam well, the following exam information, topics, online dumps are valid for you to pass.
Adobe AD0-E556 Exam Information
Adobe certification AD0-E556 exam basic information is available below.
Level: Master (3-5 years' experience)
Number of questions: 50
Time: 150 minutes
Passing score: 30/50
Available language: English
Cost: $225 (global) / $150 (India)
Adobe Marketo Engage Architect Master AD0-E556 Exam Topics
The following are the details of Adobe Marketo Engage Architect Master AD0-E556 exam topics.
Section 1: Project Leadership (16%)
Identify stakeholders and recommend project boundaries, budget, resources, and scope based on a case study
Develop an efficient enablement rollout plan for a modified process and identify who needs enablement
Prioritize and recommend a timeline for an audit
Section 2: Marketo Engage Architecture Design (48%)
Gather requirements and recommend lead management and lifecycle design
Conduct a review of an existing implementation and provide findings
Identify different scoring behaviors based on a business need
Recommend actions to scale campaign execution based on an existing implementation
Outline a lead routing procedure for multiple countries
Evaluate the impact and requirements of incorporating new technology into the instance
Identify types of integrations and when to use them
Describe the various stages in the person lifecycle impacted by proposed changes/requirements
Recommend an approach to campaign logic based on a set of requirements
Section 3: Reporting and Attribution (20%)
Explain the concept of detours in the lifecycle modeler when reviewing a model
Recommend an approach for reporting online advertising, organic social, or content
Validate Marketo Engage reporting in tracking lifecycle changes
Identify metrics to use for a given report type
Track multi-channel attribution to evaluate ROI
Describe the pros and cons of different attribution models
Describe the effects of channel setup on reporting based on a business requirement
Section 4: Advanced Operations (16%)
Improve management or governance based on a scenario
Recommend an efficient data schema based on a set of requirements
Recommend actions to improve deliverability and administration management based on a customer's implementation
Gather information about a client's implementation and recommend security practices
Explain the applicability of workspace and partitions for a given scenario.
Practice Online Adobe AD0-E556 Exam Dumps
Online Adobe AD0-E556 exam dumps are the best material for you to study the above Adobe Marketo Engage Architect Master topics. Share some Adobe certification AD0-E556 exam dumps below.
1.An Adobe Marketo Engage Architect needs to audit an existing Marketo Engage instance. Upon inspection, more than 1000 fields that only live in Marketo Engage were created for a single use to collect information for a specific event, or ask a specific question during the registration of an event.
What should the Architect recommend to their client regarding field creation best practices?
A. Create a set of temporary program member fields (PMCF String 1, PMCF String 2, PMCF Boolean 1, PMCF Boolean 2) and utilize those fields on a local form for every event that requires custom questions. No additional action is needed to retain the data.
B. Create a set of temporary person fields (temp_string 1, temp.string 2, temp.date 1, temp.date 2) and utilize those fields on a local form for every event that requires custom questions. Add them to a static list if data needs to be retained. Clear the data from the temporary fields at the end of the
event for utilization by another program.
C. Create a set of temporary program member fields (PMCF String 1, PMCF String 2, PMCF Boolean 1, PMCF Boolean 2) and utilize those fields on a local form for every event that requires custom questions. Add them to a static list if data needs to be retained.
Answer: C
2.An Adobe Marketo Engage Consultant is assigned to audit an existing Marketo Engage instance. The instance is 2 years old and follows a de-centralized model for program execution. Therefore, all marketers within the organization have been trained to operate and build in the Marketo Engage instance independently. During the audit, the consultant discovers:
1. Naming convention does not exist. Therefore, all program names are named arbitrarily.
2. There are four Marketo Engage Admins: The marketing operations manager, the demand generation manager, the CRM administrator, and the IT manager. All four admins have access to everything and have been creating fields on their own to fit individual business needs.
3. There is one workspace for the entire instance. However, the company has paid for additional workspaces.
4. There are two Revenue Lifecycle Models: a prospect lifecycle and a customer lifecycle.
The CMO wants to prioritize the following goals:
1. Ability to pull quick reports for prospect programs and customer programs from a reporting tool like Tableau.
2. Change the operating model from de-centralized to centralized so the marketing operations manager and CRM administrator are the only two people managing the operational side of the Marketo Engage instance and a new agency will manage the campaign execution on the behalf of marketing.
Which three recommendations should the Consultant make? (Choose three.)
A. Reduce the access for the demand generation manager and IT manager to a limited role that cannot create fields
B. Create two workspaces: An operational workspace and a marketing workspace
C. Create two workspaces: A prospect workspace and a customer workspace
D. Create a folder structure to organize customer vs prospect campaigns
E. Create a naming convention that tags customer vs prospect campaigns
F. Increase the access for the marketing operations manager and CRM administrator to super admin so they can override the field creations from others
Answer: A,C,E
Adobe AD0-E556 exam dumps questions can help you assess your knowledge and identify areas where you need to improve. Adobe offers official practice tests that mimic the format and difficulty of the actual exam.
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